The Undergraduate Program in Visual Communication Design, which was jointly established by BNUZ and Brand Academy - Hochschule für Kommunikation und Management - University of Applied Sciences，Germany (BA), was successfully approved by the Chinese Ministry of Education. This is the second Sino-foreign Program in our university, and also one of the two approved programs in Guangdong province. It is the only one Chinese-Germany cooperation in running undergraduate program in art and design.

The Undergraduate Program in Visual Communication Design between BNUZ and BA is a four-year program in BNUZ campus. After the completion, students can be awarded the Diploma of Visual Communication Design and the Bachelor of Arts from BNUZ, and the Bachelor of Arts in Brand Design from BA. Outstanding teachers will be selected from both universities for the program. All the courses will be delivered in English and Chinese. The enrolled students can obtain the world’s advanced knowledge of brand design through this program. There is a Program Committee, including teachers and staff from the two universities, for the high standard and quality of the program.

Since 2011, BNUZ and BA have cooperated for 2+2 course accreditation programs, teacher and student exchange, course collaboration and summer programs. BA is recently the only featured university focused on brand education and research. Its aim is to develop outstanding creative talents in brand communication, design and management. The approval of this program will certainly promote our abilities in cultivating talents, carrying out research, and making service for social and economic development. In addition, it also has great significance for BNUZ to achieve our goal of becoming an open, unique and practical university of high-level.